Videos can reach millions of people in ways that text can’t. Videos on social media are viewed billions of times every day. They’re one of the most effective forms of content marketing for businesses and creatives around the world.
There are lots of ways for beginners to get started with video marketing. Get inspiration from other brands and creatives. Learn key strategies to help you move forward.
Here are the best video marketing strategies for beginners.
Tell a Story
Above all, you need to tell a story. You need to capture your audience’s attention and connect with them. Think about how you can build deep human connections. A strong, compelling story will make your video memorable and encourage more users to buy.
Know your CTA
Video marketing for your business is all about reaching your target audience. Invest time in understanding your target audience and their values and motivations. Every video has a purpose and a call to action or CTA. Know it, write it in your script, and make sure it comes across clearly on screen. CTAs should have the biggest impact in your video marketing.
Make Sure Your Videos Are Relevant
Don’t just jump on the latest trend or hashtag to get more views. Each video should relate to your brand and its overall video marketing goals. Keep everything relevant.
Optimize Your Video Length
Longer videos work, but they need to serve a clear, defined purpose. Cut out any filler. Optimize your video length so every frame counts.
Influencer Marketing is Highly Effective
Instead of creating videos, consider taking a detour and leveraging influencer marketing, where your brand, products, or services are mentioned in popular content creators’ videos, providing evergreen marketing to the creator’s audience.
Use a Content Calendar
Using a content calendar ensures a consistent approach to your video marketing releases. It notifies you when you need to have a video ready. This ensures that you receive all scheduled publications. For example, a vacation video that needs to be published at a specific time.
Split Long Videos Into Parts
You can post long videos as is, or you can split them into shorter micro-videos and post them on platforms like Instagram Reels. Short micro-videos are the fastest growing content type. Take advantage of them!
Choose Where You Want to Host Your Video
Make sure your videos on your social media accounts are posted directly to their platforms without being embedded. You can then promote and share the links to support your social media profiles.
Optimize Your Video for SEO
Title and description with lots of keywords. Relevant hashtags. Links to relevant pages in the description. Like any other content, search engines can index your video marketing. Optimize accordingly.
Quality Over Quantity
A much better and more effective video marketing strategy is to create one unique, high-quality, professional and outstanding video rather than creating and publishing twelve average-looking videos.
Inform Instead of Sell
Sales-based videos are rarely successful. However, when informative, helpful content has a timeless element that will last for years and, more importantly, resonate with your audience. Brands can indirectly sell their products and services without the need for vague sales language.
Answer Your Customers’ Frequently Asked Questions
Not sure where to start or what to include in your video? Solving common challenges or answering frequently asked questions will ensure your brand can’t go wrong. If you’re not sure where to start with your video marketing strategy, a Q&A format is a good place to start.
Interact with Users
When you publish a video, interact with users who like, share, subscribe, and participate in your video. Answer their questions and comments. Show your customers how much you care.
Lead by Your Analytics
Analyze your videos to see how they’re performing. Use this data to optimize current and future videos to ensure they’re capturing your audience and avoid repeatedly releasing videos with ineffective strategies.
Don’t Copy Other Videos
Learn from your competitors, but don’t copy or reinterpret topics that have already been covered – this will make you second-tier to the original. Instead, look for original topics and angles that haven’t been explored yet to give users a reason to click on your marketing.
Try Live Video
Live video is a way to make your video marketing an event. If you have a reason to start a live stream, consider it. This can be a powerful tool for expanding your base on platforms like Instagram.