Meta launches new Reels features on Facebook and Instagram, including a “Add Yours” sticker

Today, Meta revealed that it would be releasing new Reels features for Facebook and Instagram. The company is launching a “Add Yours” badge for Reels on both social networks, which is very notable. The sticker enables users to reply to other users’ Reels on a particular topic or in response to a request. You could share a Reel with an Add Yours prompt, for example, asking people to submit films of their dogs.

Reels that have been added by other people will show up on a page specifically for each new Add Yours prompt that you publish. People can see who began the question at the top of the page to give credit to the original author. Although the function encourages user collaboration, it can also be used to find new individuals to follow.

Last October, the feature was first made available for Instagram Stories. It makes sense for Meta to add the sticker to Reels as well, especially considering its ambitions to focus more on the short-form video feature, according to the firm, who says that the sticker is a popular Stories feature. Since the sticker invites users to share their own Reels in response to an original one, Meta may use it as a strategy to boost the number of Reels on its platforms and encourage people to share Reels who might not have otherwise.

The virtual objects known as Stars, which fans can use on Facebook Reels to show support for their favourite creators, are also being made available to all qualified creators, according to a separate announcement from Meta. The business has now made Stars available to all qualified creators after earlier extending it to Facebook Reels. Additionally, Meta points out that it recently introduced new mobile options for signing up for Stars and monitoring earnings.

Additionally, Meta now makes it simple for all users to share Reels from Instagram to Facebook. The business claims that by doing this, creators will be able to establish communities on both social media platforms and take use of Facebook and Instagram’s monetization options.

Additionally, Meta is introducing Facebook Reels that are automatically generated from your previously shared Facebook Stories. Your favourite memories can be shared as Reels more easily with the new functionality. It’s not surprising that Meta is trying to persuade customers to convert their Stories into Reels given the company’s increased emphasis on Reels.

Additionally, new Facebook Reels insights have been added to Creator Studio as part of today’s feature drop. According to Meta, the new information will enable producers to determine whether Facebook Reels are successful. For instance, new data like Reach, Minutes Viewed, and Average Watch Time will be available to producers.

In addition, you may now remix Facebook Reels sequentially thanks to new Reels Remix features from Meta. The new option enables you to remix by showing your clip after the original reel in addition to the choice to have your remix appear side-by-side at the same time as the original reel.

Meta has placed a lot of money on Reels, and just just revealed that Instagram will now distribute new video postings that are less than 15 minutes long as Reels. Some users may not like the update because it may present some difficulties. For instance, if a horizontal movie is uploaded in the vertical Reels format, it might be challenging to post it. The action wasn’t entirely unexpected, though, especially because Instagram has been dropping hints about these plans for some time. Instagram CEO Adam Mosseri stated the company would increase its focus on video and Reels when he announced Instagram’s plans for 2022 last year.

It’s not surprising that Meta is putting more emphasis on Reels, especially given that the game has a significant potential for financial gain at a time when the company’s income is beginning to fall. Zuckerberg has stated that Meta had a run rate of more of $1 billion from Reels advertisements. He also mentioned that viewers were watching Reels for 30% longer than they were the previous quarter, however it’s possible that this increase is due to the algorithm serving us so many Reels.