Apple may assemble an expanding media realm over its long-running hardware business, yet the iPhone creator is by all accounts increase its AI endeavors, as well. Previous Google AI specialist Ian Goodfellow has left the search engine giant for Apple, as first noted by CNBC. It was everything except certain gratitude to a report on Goodfellow's LinkedIn page, yet Google independently affirmed it to CNBC. Apple got another prominent Google AI executive in John Giannandrea a year back. Goodfellow went through two years at Google as an AI research scientist, yet his new title at Apple is director of machine learning for Apple's special projects group. There are a lot of potential outcomes for what Goodfellow will take a shot at Apple, obviously. Siri promptly comes to mind as the most visibly AI-driven thing Apple makes, and the virtual assistant will always want more enhancements. In any case, maybe the most fascinating situation is that Goodfellow could deal with Apple's for quite some time reputed autonomous driving project. The way that Apple is toying with making cars is one of tech's most exceedingly awful kept mysteries, with expert Ming-Chi Kuo anticipating an Apple car on streets by 2025 at the most recent. Lamentably, Apple laid off right around 200 representatives who had been chipping away at oneself driving car innovation prior this year. That could be an indication that Apple isn't exactly as put resources into the thought as it once seemed to be, however it's vague now what Apple's arrangements are. Despite the province of Apple's car venture, the organization will without a doubt apply Goodfellow's AI expertise somewhere else. Siri isn't generally comparable to it ought to be, as referenced above, yet there are other potential applications of machine learning within Apple's ecosystem. Perhaps Apple could utilize it to guide proposals in its new streaming service, for instance. Since AI is being utilized to serve Big Macs, anything the sky is the limit.