An AI-powered smart TV operating system has been launched by JioTele OS for Content Recommendations

Jio officially unveiled JioTele OS on Tuesday, introducing a brand-new smart TV operating system tailored for connected television users in India. Positioned as a competitive alternative in the smart TV ecosystem, this platform promises AI-powered content recommendations and seamless compatibility with a variety of leading OTT applications. Additionally, it will integrate an extensive catalog of both regional and international content, aiming to deliver an enriched entertainment experience. While Jio has committed to providing routine software updates to enhance functionality, it has yet to confirm whether the OS is built upon Google’s Android TV framework.

As per Jio’s announcement, JioTele OS will grant users direct access to traditional TV channels while simultaneously supporting an array of OTT services, offering a dynamic viewing experience. Moreover, the system is designed to support cloud-based gaming, catering to users looking for an immersive entertainment package beyond conventional television content. A streamlined user interface will allow effortless navigation of features with a single remote. The AI-driven recommendation engine is expected to offer personalized content suggestions, though Jio has yet to reveal whether these recommendations will be curated based on a user’s viewing history, real-time trends, or other analytical data.

JioTele OS is being positioned as an advanced smart TV solution that enables smooth and efficient integration of regional and global entertainment, ensuring users have access to a diverse media library. It is also advertised as capable of delivering “lag-free 4K performance” on supported displays, though real-world performance will largely depend on the hardware specifications of individual smart TV models.

Jio has assured customers that the OS will undergo frequent updates, continuously improving support for emerging applications, evolving media formats, and robust security features. These software enhancements are designed to refine overall performance while ensuring the longevity and security of smart TVs running the JioTele OS.

Smart televisions equipped with JioTele OS will be available for purchase starting February 21, with initial models offered by brands such as BPL, JVC, Kodak, and Thompson. Jio has also partnered with additional manufacturers to integrate JioTele OS into more smart TV models, which are anticipated to enter the market in the near future.