In order to help developers reach a wider audience and make it simpler for users to explore more of the App Store’s offerings, Apple today announced that it is expanding the options developers have for promoting their apps on the App Store.
Up until this point, Apple has provided two places for developers to place advertisements on the App Store: the Search tab and the Search results page. According to Apple, both ad placements have been a huge success for developers, helping them locate consumers who might be interested in their programmes. The company’s initiatives to keep the App Store as the greatest location for developers to expand their companies include the increase of ad opportunities there.
Developers of all sizes have the opportunity to expand their businesses with the help of Apple Search Ads. These new ad placements are based on the same principles as our current advertising options; they will only feature information from apps’ authorised App Store product pages and will uphold the same strict privacy standards.
The first new ad opportunity as part of those efforts will be on the Today tab, which is the home page of the App Store. Developers will be able to advertise their apps alongside the daily editorial material produced by the Today App Store team. Ads may easily be distinguished from the regular editorial App Store stories because they are clearly designated as such. The Today page was added as part of the 2017 App Store makeover and is the first tab that loads when the App Store app is launched.
Direct insertion of ads within app product pages will be the second new ad option for developers in the App Store. At the bottom of the page, beneath the “You Might Also Like” section, are ads that are prominently labelled as such.
The company’s emphasis on consumer privacy is the cornerstone of Apple’s App Store advertising. The new ads will adhere to the same stringent rules and regulations that are applied to all of Apple’s platforms and services. Customers have the option to enable targeted adverts when they first launch an Apple app, such as the App Store, Apple News, or Apple Stocks.
In a presentation to advertisers that MacRumors obtained in May, it was revealed that across all nations and regions where Apple’s Search Ads are available, % of iOS 15 and iPadOS 15 search volume on the App Store was from devices with Personalized Ads turned off in the first quarter of 2022.
Apple does not display personalised advertisements to users under the age of 18, users whose Apple ID is linked to a minor under the age of 13, or users with managed accounts, whether or not they have enabled personalised ads. Additionally, Apple restricts developers from targeting advertising to segments and demographics with less than 5,000 other comparable users, which helps avoid hyper-targeting. This is in contrast to some social media juggernauts that permit advertisers to target incredibly detailed user demographics.
Apple claims it can offer extremely effective ads without the need to identify individual users, and it never targets its customers based on things like religion, politics, or health. Furthermore, no individual Apple ID is ever linked to an advertisement from Apple, and no “user profile” is ever made to target a particular user across all of the business’ services.
Apple’s Software Store advertisements, according to Ron Schneidermann, CEO of AllTrails, a well-known hiking and camping app, have helped “attract new, more engaged customers across markets” and have become an essential part of the company’s growth strategy.
Apple Search Ads helped us attract new, more engaged customers across markets. We rely on Apple Search Ads for cost-effective customer acquisition – it’s a critical component of our growth strategy. As they become available, we plan to invest in new placements to reach even more customers on the App Store and continue to drive our business growth.
Apple will soon test the new ad placements on a small number of developers.