Audi has been appointed Official Premium Automotive Partner of Inter Miami CF, kicking off a multi-year partnership.
The collaboration aligns both brands’ commitment to performance and excellence. Through this partnership, Audi aims to strengthen its commitment to Major League Soccer (MLS) fans, especially during this period of growth for North American soccer. As part of this initiative, Audi has introduced new Inter Miami CF-inspired wallpapers for the MMI screen. The exclusive theme is compatible with selected Audi cars from model year 23/24 and can be downloaded via the myAudi app.
Audi’s support doesn’t end with Inter Miami CF. The company has been a key partner of MLS since 2015, contributing to youth development and local clubs through initiatives such as the “Audi Goals Drive Progress” program, which supports young players and community projects. The partnership with Inter Miami CF is another example of Audi’s commitment to sport, leveraging the club’s growing profile and strong fan base.
The collaboration promises a range of fan engagements, including Audi test drive experiences and interactive content during matches, aimed at generating excitement for the club on and off the pitch. The partnership underscores Audi’s strategic approach to engaging with growing and diverse customer segments while supporting the development of the sport in the United States.