By 2027, Apple is expected to release a smartglasses rival to Ray-Ban Meta

Apple made headlines last year with the introduction of its first mixed-reality headset, the Vision Pro, during the Worldwide Developers Conference (WWDC). More than a year after the initial reveal and six months into its release, Apple is now reportedly expanding its lineup of products leveraging the advanced technology behind the Vision Pro. According to Bloomberg’s Mark Gurman, Apple is working on several new devices, including smart glasses set to compete with Meta’s Ray-Ban collaboration by 2027. Additionally, the tech giant is considering launching AirPods with integrated cameras.

Gurman, in his Power On newsletter, shares that Apple’s Vision Products Group is actively developing at least four new devices. Among these are the anticipated smart glasses, which could rival Meta’s Ray-Ban smart glasses, and AirPods that incorporate camera functionality. These innovations are part of Apple’s broader strategy to maximize the investment made in the Vision Pro’s visual intelligence technology. The company aims to bring the Vision Pro’s ability to understand and interact with the user’s surroundings to other devices in its ecosystem.

In addition to expanding the product range, Apple is also working on a more budget-friendly version of its Vision headset. Expected to hit the market as early as next year, this new model is anticipated to be priced around $2,000 (approximately ₹1,68,000). The affordable version will likely feature a less powerful processor and be made from lower-cost materials. However, it will not include the EyeSight feature found in the original Vision Pro. Furthermore, Apple is also planning to release a second-generation Vision Pro in 2026, equipped with a faster chip, offering an upgraded user experience.

The original Vision Pro, which launched with a starting price of $3,499 (approximately ₹2,90,000), was first announced at WWDC in June 2023. The headset runs on Apple’s visionOS, supporting both augmented reality (AR) and virtual reality (VR) applications. It is powered by Apple’s M2 processor and R1 chip and is currently available in regions such as the United States, China, Europe, and Japan. With these new developments, Apple aims to broaden its presence in the mixed-reality space and further integrate its advanced technology into everyday products.