Zeekr is one of the most elegant, advanced and modern electric car manufacturers in the world. Although the brand is owned by Chinese auto giant Geely Automobile, Zeekr has always seemed like a brand focused on conquering the European market. Don’t forget that Geely also owns Volvo Cars and Polestar. We also have the Lynk & Co brand, which is very popular in major European markets. In fact, Geely CEO and President An Conghui recently said that Europe is Geely’s “second home.” Now is the time for Zeekr to make it happen.
Technically, Zeekr started shipping to Europe (Netherlands) at the end of 2023, but this will actually be the year Zeekr makes a big push into the European market. According to a recent announcement at the China EV100 Forum in Beijing, Zeekr will be available in six European countries by the end of 2024. Zeekr’s main target markets in Europe include the aforementioned Netherlands, Germany, France, Norway, Denmark, and Sweden.
However, Zeekr is not only suitable for China and Europe. According to An Conghui, Zeekr vehicles will be sold in 38 markets in Southeast Asia and the Middle East by the end of 2024.
Another part of the recent speech included mention of Geely Automobile’s broader goals as a leader in electric vehicles. An Kong-hee said Geely wants to “become Volkswagen AG in the era of new energy vehicles.” The Volkswagen Group (Volkswagen AG) has competed with Toyota for the position of the world’s largest (by sales) car group, but the Volkswagen Group has been competing with Toyota for the position of the world’s largest (by sales) car group, but the Volkswagen Group is also known as Volkswagen, Audi, Porsche, SEAT, Cupra, Lamborghini and others. They see the car brands under Geely Automobile’s big umbrella, and even some pure electric brands, heading in the same direction. If you want to continue this comparison, what does Zeekr compare to? After thinking about it for a few minutes, They think Zeekr is better called Zeekr. It is a brand with an impressive design and excellent technology, so they expect it to receive high praise in Europe as well. That could definitely help Tesla’s sales in the Old Continent.
All in all, Geely Auto is already a leader in electric vehicles and may be well on its way to becoming the Volkswagen AG of “new energy vehicles” (EVs). Of the 2.8 million cars sold last year, almost 1 million were new energy vehicles. I expect the company, like its main competitor BYD, to reach 100V sales by the end of this decade, if not sooner.
What do you think? Will Zeekr do well in Europe, or will increased efforts to block the sale of Chinese electric cars on the continent, anti-China sentiment and simply the challenge of launching a new brand in a country with a long history make it difficult? Will it fail because it is? What are their local car brands?