Apple is gearing up for a significant shift in its technology strategy by developing its own Bluetooth and Wi-Fi chip, targeting a 2025 launch. This bold move aims to phase out components currently supplied by Broadcom, signaling Apple’s growing push toward self-reliance in hardware production. The initiative is part of a broader effort by the Cupertino-based tech giant to gain tighter control over its technology ecosystem and enhance the performance and efficiency of its devices.
The chip, reportedly code-named Proxima, has been in the works for several years and is set to debut in Apple’s products within the next two years. Sources familiar with the project have revealed that, much like Apple’s other proprietary chips, Proxima will be manufactured in collaboration with Taiwan Semiconductor Manufacturing Company (TSMC). While this transition is separate from Apple’s ongoing efforts to move away from Qualcomm’s cellular modems, speculation persists that the two technologies could eventually work in tandem to create a unified wireless solution.
Apple’s vision for Proxima involves a fully integrated wireless system that aligns with its existing components to offer better performance and energy efficiency. However, details remain under wraps as Apple has yet to make an official announcement. Representatives for both Apple and Broadcom have declined to comment on these plans, which remain confidential. Despite the lack of confirmation, news of Apple’s ambitions has already impacted the market, with Broadcom shares dropping by nearly 3.9% following the reports, while Apple’s stock experienced a slight uptick.
Apple has released new operating system versions, such as macOS Sequoia 15.2, iOS 18.2, and iPadOS 18.2, in connection with these changes. The updates introduce a range of innovative features under the Apple Intelligence umbrella, such as Image Playground, Genmoji, advanced ChatGPT integration, and enhanced visual intelligence tools, all designed to elevate the user experience. These developments showcase Apple’s continued focus on innovation, both in software and hardware, as it looks to maintain its leadership in the tech industry.