Existing users will no longer have access to the cheapest ad-free Netflix plan

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Additional adjustments to Netflix’s subscription offerings include the phase-out of the least priced ad-free tier. On social media, users are claiming that Netflix has started asking current customers to modify their plans in order to maintain their subscription, at least in the UK and Canada. In 2023, Netflix terminated the plan for new and returning users; as of right present, existing users are also impacted.

Someone posted on Reddit that they received a notice saying that July 13 is the last day they may watch Netflix with their current plan. The notification read, “Select a new strategy to continue monitoring” (via The Verge).

Members on the current $10/month basic plan are being asked to select between the $15.50 ad-free option, the $23 ad-free 4K plan, or the $7/month ad-based tier.

All of this is expected since Netflix declared in January of this year that it would discontinue the basic plan for current customers in the second quarter of 2024, starting in the UK and Canada. Netflix is now acting accordingly.

In the US, Netflix discontinued the basic package for both new and existing subscribers in 2023. When the basic plan for current subscribers in the US will be phased out, the business has not yet disclosed.

Like other streaming services, Netflix keeps pushing users into its ad-supported plan. Right now, Netflix’s advertising package is the least expensive of any major streaming provider at $7/month. In contrast, Max, Paramount+, and Disney Plus all have $8/month ad-supported options.

In other Netflix news, the two biggest names in sports, Takeru Kobayashi and Joey Chestnut, will compete in a live hot dog eating competition in September. In addition, the Back to the Future trilogy and all six seasons of Lost were added to Netflix on July 1st, in case you’re looking for something fresh to watch. View all of the upcoming Netflix series and films for July 2024 by scrolling through the gallery below.