An entrepreneur who once dominated Amazon’s marketplace has shared a heartfelt reflection on his rise and fall, lamenting the lost potential for creating generational wealth. The founder of a home organizer company revealed how his business went from generating ₹20 lakhs in daily revenue to barely surviving, all within a few short years. Sharing his experience on the career discussion platform Grapevine, he offered a cautionary tale of ambition, success, and unforeseen challenges.
Recounting his journey, the entrepreneur described how his modest brand of home organizers rose to prominence as a top seller on Amazon and Flipkart, amassing ₹20 lakhs in daily sales at its peak. He said he was on the verge of achieving a dream—building wealth that could sustain his family for generations. However, his fortunes turned when Amazon, once his biggest ally, became his fiercest competitor.
The story began in 2017 when the founder, in search of affordable storage solutions for his own apartment, noticed the high prices such products commanded on Amazon India. Seizing the opportunity, he invested ₹2.5 lakhs to purchase 300 products and listed them for ₹300–500 each. To his amazement, the entire stock sold out within 50 hours. Encouraged, he reinvested ₹7.5 lakhs to triple his inventory, which also sold out quickly. Within months, his business was pulling in ₹20 lakhs in revenue daily, with profit margins of 15–25%, earning him ₹3–5 lakhs in daily profits.
The meteoric rise caught Amazon’s attention. The company provided him with exclusive perks, account managers, and marketing advice to boost his brand further. Riding the wave of success, he expanded aggressively, traveling to China to negotiate directly with manufacturers. Amazon even offered to buy his business as part of its private label strategy. Despite the lucrative offer, he declined, feeling unstoppable as his revenue soared into crores.
However, his fortunes shifted dramatically when Amazon launched its private-label brand, Solimo, which began selling similar products at lower prices. His sales plummeted, and the costs of storing unsold inventory became unsustainable. Forced to sell his products at near-cost prices, he watched his empire crumble.
Though he remains financially stable with savings and assets from his business’s peak, the entrepreneur admitted the bitter reality of scaling back his dreams. The opportunity to build a lasting legacy for his family was lost, leaving him to reflect on what might have been.