Custom and performance experiences notifications have been added to the Google Ads mobile application, Google reported Thursday.
Custom notifications. You would now be able to set up custom notifications to help you keep tabs on the metrics that matter most to your business.
“Let’s say you’re planning a Spring Sale campaign, and you want to stay on top of how conversion volume changes week-over-week,” Google provided as an example, “With this new feature, you can create a custom notification to alert you when weekly conversions increase by more than 10%.”
To design custom notifications, explore to the Settings page within the application and consent to notifications. Then, select custom notifications to set up your alerts.
Performance experiences notifications. These notifications can alert you when there’s a huge performance change and give you a clarification of why the change may have occurred.
Google may likewise give proposals, which can be applied straightforwardly from the performance experiences notification.
Why we give it a second thought. These updates to the Google Ads mobile application help to automate campaign management by providing advertisers with customizable notifications and alerting them when performance strays from the standard.
The clarifications are given by execution experiences notifications may likewise assist promoters with understanding why execution has changed, and they can actualize proposals straightforwardly from the application or contemplate them for some other time.
These features might be particularly useful for SMBs, where one individual, or a small team of individuals, might be answerable for numerous marketing channels.