When someone searches for a keyword on Instagram like “lighting design,” the list of accounts that will show up are those that have the keyword in their profile name.The order or ranking of these accounts will depend on how Instagram determines that they may be of interest to you.
If someone you follow follows an account associated with the keyword you entered, Instagram will have you view that account and include that information in the list. This immediately gives the user a reason to pick you out of all of them and build more trust.
For some tips about how you can optimize your Instagram profile in 2021, we reached Liran Mizrahi, one of the most expert about social media growth, he has worked with many celebrities in show business, many clients who rely on him to manage and grow their figure or brand.
Think of your Instagram profile as a homepage.
In your profile you have the ability to share some information regarding your business and insert links to send traffic to your website.
How can you optimize your Instagram profile?
By making the most of the four elements below you will be able to create a high value for your users:
1. The company biography/description
The description must be closely related to the brand. What you choose to share in the short space provided by Instagram should be representative of your story, your offerings and values and should be able to explain to users what you are about. In addition to this, companies tend to include a slogan or tagline as in the case of Nike’s “Just Do It”. Larger companies may also choose to include their hostage within the description.
2. The Profile Image
It’s very important that your brand is instantly recognizable when a user looks at one of your posts or visits your profile. For most companies, this means using their logo, a brand name (the logo minus a few words) or a mascot as their profile image.
3. Links
Unlike other social networks, Instagram does not allow you to add links to posts. The only part where you can add links is between your personal profile information. Many businesses tend to use this link to link back to their homepage, nevertheless you can also take advantage of this possibility to drive traffic to a landing page or a particular content. Available only to verified Instagram account holders, there is an option to add links to their Instagram Stories as long as they have reached 10,000 followers or more.
4. Instagram Business Profile
In July, Instagram released news of the launch of a very useful new tool for all businesses: the Business Profile.Currently this feature is still in the testing phase and is only available in the United States, New Zealand and Australia,but will be available in other countries in the coming months. With this new tool companies will be able to connect their Instagram profile to their Facebook page, have insights and statistics on followers and posts and promote posts
aimed at achieving predefined goals directly from their app.
In this way, you will be able to know which posts are more successful, on which days and in which time slot your target is more active and who your audience is composed of on Instagram. The news doesn’t end there. With this new feature, in fact, users will be able to get in touch with the company with a simple tap on the “Contact” button directly from the app.
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