Introducing TATA.EV, the company’s first all-electric showroom in Gurugram

Tata Passenger Electric Mobility (TPEM), the biggest electric vehicle manufacturer in the nation, has opened its TATA.ev outlets throughout India. These brand-new showrooms will be used exclusively for the company’s electric vehicle sales and servicing. Only EV clients will be served by these new Tata.ev locations; the firm already has two locations in Gurugram, Haryana, on Sector 14 & Sohna Road. They are now closed to the public, but on January 7, 2024, they will be opened.

Gurugram saw the launch of Tata.ev Stores

With the introduction of the Tata Tiago, Tata Motors unveiled TATA.ev, their new brand identity. It now seeks to develop and provide sales and service experiences specifically for electric vehicle owners with the opening of these new electric-only outlets. The firm claims that TATA.ev stores are made to support technology, community, and sustainability.

The new Tata.ev stores have been created with a commitment to sustainability, according to Tata Passenger Electric Mobility. Tata Motors said that the layout, build, and features of these new dealerships will demonstrate the company’s strong commitment to sustainability. Furthermore, the business has declared that recycled materials approved by international green certifiers were used in the construction of these new dealerships. The new Tata.ev outlets also use locally produced materials in an effort to lessen their need on high-emission, long-distance shipping.

The Features of These New EV Stores

Blue Tokai, a high-end coffee brand, will provide coffee for patrons at these new Tata.ev dealerships in addition to other amenities. Furthermore, all of the events that the new showrooms have scheduled may be seen on their EVOLVED community calendar, and interested buyers are welcome to attend. In addition to these, Tata.ev stores will include a lot of technology in their brand-new showrooms to create a modern and engaging environment. In addition to addressing EV myths and concerns, these new dealerships will have screens with user-generated testimonials, customization possibilities, and personalized welcome messages for families receiving EV deliveries.

At the opening of the first two Tata.ev stores, Shailesh Chandra, MD of Tata Motors Passenger Vehicles Ltd. and Tata Passenger Electric Mobility, said, “We have mapped the customer journey accordingly, as the new flagship showrooms are the first physical manifestations of this brand philosophy.” “These showrooms are not just about retailing EVs; they also become TATA.ev community centers in Gurugram,” he continued. Through an emphasis on e-mobility, we aim to bring about good change in the automobile industry, starting with these two showrooms today and many more in the coming 12 to 18 months.

India’s Largest EV Carmaker is Tata Motors

In India, Tata Passenger Electric Mobility now holds a 71% market share in the four-wheeler EV industry. Among its products in the nation is the Tata Tiago.ev, which has a starting price of Rs 8.69 lakh and a maximum price of Rs 12.04 lakh. The Tigor EV, the company’s sedan sibling, is also available; its starting price ranges from Rs 12.49 lakh to Rs 13.75 lakh. In addition to these, the firm sells the Nexon.ev, an electric version of the Nexon, which is its best-selling car. The price range for this sub-compact SUV is Rs 14.74 lakh to Rs 19.94 lakh. It is highly probable that the corporation will introduce the new Tata Punch EV by the first quarter of the next year.