Jio Financial Services has launched its JioFinance app in beta, saying it aims to accelerate digital transformation and improve the “financial well-being of every Indian”.
The app is designed to make digital banking and everyday finances easier for users, the company said in a press release on Thursday (May 30).
“Our end goal is to simplify everything related to finance in a single platform for any user across all demographics, with a comprehensive suite of offerings like lending, investment, insurance, payments and transactions and make financial services more transparent, affordable and intuitive,” a Jio Financial Services spokesperson said in the release.
According to the press release, the app will bring together digital banking, Unified Payments Interface (UPI) transactions, bill payments, insurance advice and a unified view of accounts and savings.
The app is designed to appeal to all users, whether they are familiar with financial technology or not, the press release stated. Key features include instant digital account opening and streamlined bank account management.
According to a press release, Jio Financial Services plans to expand the app’s capabilities and add more lending solutions, including mutual fund loans and home loans, in the future.
According to a press release, the company is seeking user feedback during the beta launch of JioFinance to further refine the app.
“JioFinance prioritizes trust, relevance and transparency, seeking user feedback for continual improvement towards redefining digital banking experience,” the company said in the release.
Indian consumers and merchants alike are embracing mobile payment innovations. For example, according to PYMNTS Intelligence’s “2023 Global Digital Shopping Index: India Edition,” 79% of Indian consumers have used a digital wallet with UPI as their primary payment method to pay for their recent retail purchase, and 53% of local consumers prefer UPI when purchasing retail products online.
Jio Financial Services’ launch of JioFinance comes on the heels of reports of two other developments by him at the company.
First, the company wants to enter the equipment leasing business, including routers and mobile phones. Second, it will form a joint venture with BlackRock, and the two companies will set up an asset management and brokerage business in India.