A billion-dollar cosmetics company was founded by Kylie Jenner long before celebrity beauty brands were even commonplace. She is now venturing into the world of fashion. The fashion shows has chosen to follow her passion backstage, sitting in the front row of numerous fashion shows. The reality star has formally declared her own brand, Khy, to be launched.
The collection, which ranges in price from $48 to $198, will officially go on sale on November 1 at khy.com. It will include a number of excellent pieces at reasonable pricing. Press releases state that the brand “is dedicated to redefining the modern wardrobe with a collection that speaks to the avant-garde while remaining inclusive and accessible to fashion enthusiasts of all backgrounds” and that they will regularly release new collections in partnership with other designers, businesses, and public figures. Inspiring from Jenner’s own style, the company aims to “embody both futurism and timelessness, defying conventional fashion norms and redefining the limits of creativity.”
Namilia, a well-known designer of leather goods, and its creators, Nan Li and Emilia Pfohl, will collaborate with Khy to produce their debut collection. Sizes XXS to 4X will be offered for the collection’s twelve pieces.
Jenner is seen wearing a black leather trench coat with moto-style sleeves, a belted midsection, and a high neckline that falls to her ankles in the marketing photos. Matching pointy-toed stiletto boots were worn with the statement coat.
Jenner said in a statement, “Khy is an homage to the limitless possibilities of fashion.” “We are breaking down barriers and will redefine the meaning of a fashion brand, with creativity and quality at a better price. I wanted to make Khy a platform for our customers to have the opportunity to experience fashion, through new designers and brands, but at a more accessible price.”
Nov. 1 marks the launch of Khy’s first collection on Khy.com.