Bollywood actress Sanya Malhotra has been selected to headline a new campaign for Human Mobile Devices (HMD), emphasizing the themes of fashion, style, and self-expression. This campaign will prominently feature the latest smartphone models, such as the HMD Crest, and aims to enhance mobile experiences by merging advanced technology with modern design.
Ravi Kunwar, Vice President of HMD India and APAC, expressed enthusiasm about this partnership, saying, “We are delighted to welcome Sanya Malhotra to the Human Mobile Devices family. Sanya’s exceptional talent and her ability to consistently deliver impressive performances on-screen, along with her engaging social media presence, make her an ideal fit for our brand. Her appeal to a young, style-conscious audience aligns perfectly with our mission to provide mobile experiences that are both technologically advanced and stylish.”
The collaboration with Malhotra is a crucial part of HMD’s strategy to connect with its target audience and create buzz around its innovative and fashionable smartphone range. The company aims to offer high-quality devices that combine state-of-the-art technology with stylish design, all at accessible prices.
Malhotra shared her excitement about the collaboration, stating, “I’m thrilled to partner with Human Mobile Devices, a brand that effortlessly combines technology with self-expression. The HMD Crest smartphones are not just communication tools; they are also expressions of personal style. I’m thrilled to be a part of HMD’s goal to revolutionize the smartphone experience for fashion-conscious Indian consumers, as someone who loves both freedom of expression and fashion.”
This partnership highlights HMD’s dedication to providing stylish and innovative mobile experiences to India’s trend-setting consumers. Along with Sanya Malhotra, the brand has also collaborated with other notable personalities like Jimmy Shergill and Jemimah Rodrigues for their upcoming smartphone launches. This strategic move underscores their commitment to appealing to a broad and diverse audience, ensuring that their products resonate with a wide range of consumers.