Amazon India has announced a significant increase in commission payouts for over 50,000 creators in its influencer marketing network as part of its strategy to boost sales during the upcoming festive season. The e-commerce giant has revised the payout structure, which will see active creators earning 1.5X to 2X more across various product categories such…
Amazon has introduced a new AI-driven assistant for sellers, called Project Amelia, currently in beta. This tool is designed to streamline the complexities of managing a global selling business on Amazon by offering personalized support and insights. Project Amelia leverages generative AI to help sellers with a range of tasks, from answering queries to providing…
In June of this year, Amazon Prime Lite made its debut in India. It provides a low-cost substitute for the business’s typical yearly Prime membership. With some limitations, the affordable plan has many of the same features as the regular Amazon Prime membership, including as two-day shipping and access to the Prime Video library. Notably,…