Twitter will launch verified service with colours, according to Elon Musk

Following a dismal initial launch that saw a spike in users impersonating brands and celebrities on the platform, Twitter Inc. plans to introduce its verified service with various coloured checks for people, businesses, and governments next Friday.

Friday saw Chief Executive Elon Musk assign colours to the various categories: gold for businesses, grey for governments, and blue checks for people, including celebrities.

He added that verified accounts will be manually authenticated before a check is activated, calling it “painful but necessary.”

He added in another tweet on Friday that the updated $8/month service will enable users to have a smaller, secondary logo of their businesses upon their verification. Next week, a longer explanation,

The social media site postponed its debut on Monday to ensure its security. The service is anticipated to help Twitter increase revenue at a time when Musk is attempting to keep advertisers after purchasing the firm last month for $44 billion.

The subscription service, which Musk referred to as a “great leveller,” was put on hold on November 11 as a result of the development of bogus accounts, which led the richest man in the world to reinstate the “official” badge for some users.

For instance, a user posing as the pharmaceutical business Eli Lilly & Co. tweeted that insulin will be free, causing a dip in the stock price and requiring the company to publish an apology.

Many businesses, including General Motors and United Airlines, decided to stop or remove their platform advertisements as a result of the unrest. However, according to Musk, Twitter’s user growth is at an all-time high.