You can find TikTok and other short-form video platforms wherever you look, from your social media feeds to TV advertising. And with good reason—they’re entertaining, interesting, and simple to watch. The simplicity with which short-form videos can be produced is one of the factors leading to the precipitous rise of this type of content. Anyone can create a short-form video using just a smartphone and some simple editing skills.
Additionally, many of your favourite video editing apps, like CapCut from ByteDance (TikTok’s parent company), have made it easier for anyone to create videos and share them with the world. With its own video editor created to help creators in creating and editing longer videos similar to those found on TikTok, YouTube has now joined the trend.
The video-sharing website unveiled YouTube produce, an innovative app that even beginners can use to easily produce and edit videos, during its Made on YouTube event. Even though the new software is still in beta, it’s already quite good. You might already be familiar with some of its capabilities, including as text overlays, stickers, filters, royalty-free music, audio cleanup, and auto-captions.
The large music and sound effects library on the platform is linked with the YouTube video editor. As a result, content producers will have access to a wide variety of royalty-free music and sounds to use in their videos. Simply select the video you want to edit from your smartphone to get started. The video can then be edited to include any effect, voiceover, music, or captions.
YouTube Create differs significantly from its rivals in that the most of these editing capabilities are already included in CapCut, with the exception of auto-caption functionality. With support for other languages coming in the future, it automatically adds captions to your videos in English, Hindi, and Spanish.
In the meantime, audio cleanup, as the name implies, takes out background noise from your narration to make your movies sound more polished. Additionally, you can utilise the fade effect to make smooth audio transitions at the start and finish of your videos. Once you’re done editing, you can easily post your video to YouTube with a few taps.
The beta version is being made available in Indonesia, Singapore, South Korea, the United States, the United Kingdom, France, and Germany. The business has promised to make YouTube Create compatible with iOS in 2024, despite the fact that it is only presently available on Android.
This is a significant move for YouTube since it shows the company’s commitment to challenging TikTok. One of the social media trends with the quickest growth is short-form video, and YouTube doesn’t want to fall behind.